Understanding the Basics
Marketing is the processof creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Digital marketing is a subset of this broader field, focusing on leveraging online channels and technologies to achieve marketing objectives.
Marketing mix refers to the controllable set of tactics or variables that a company uses to influence the demand for its product or service. The marketing mix is often conceptualized as the “four Ps”:
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Product: The goods or services offered by the company.
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Price: The amount customers pay for the product.
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Place: The distribution channels used to reach customers.
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Promotion: The communication strategies used to inform, persuade, and remind customers about the product.
In the context of digital marketing, the marketing mix can be expanded to include additional elements such as:
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People: The employees and customers involved in the marketing process.
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Process: The systems and procedures used to deliver the product or service.
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Physical evidence: The tangible aspects of the product or service.
Mixed media refers to the use of multiple media channels in a marketing campaign. In the digital realm, this can include a combination of social media, email marketing, search engine marketing, content marketing, display advertising, and other online channels.
Marketing Mix Media: A Synergistic Approach
A business that specializes in Marketing Mix Media combines expertise in both marketing mix and mixed media strategies. They focus on developing comprehensive marketing plans that leverage a variety of digital channels to achieve client objectives.
These businesses typically offer a range of services, including:
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Website: Without a website it’s like having a business with the lights off. Get Found in Your Town! Make sure you have a website so that your digital storefront can be found by those looking for your products or services.
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Digital marketing strategy development: Creating a roadmap for utilizing digital channels to reach target audiences.
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Content creation and management: Developing engaging content across various platforms.
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Social media marketing: Building and managing online communities.
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Search engine optimization (SEO): Improving website visibility in search engine results.
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Pay-per-click (PPC) advertising: Managing paid advertising campaigns.
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Email marketing: Creating and executing email campaigns.
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Analytics and reporting: Measuring campaign performance and providing insights.
By combining marketing mix principles with a multi-channel approach, Marketing Mix Media businesses help clients achieve their marketing goals effectively.
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